Work

Ad Relevance vs. Skepticism: Explaining Avoidance and Purchase Intention

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/14707853261445475

Authors: Nguyen Thi Kim Lien, Nguyen Thi Thu Thuy, Nguyen Duy Phuong

Institutions: Asia Eastern University of Science and Technology, Ho Chi Minh City University of Law, Văn Hiến University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155007554

FWCI: 25.79

Cites: 37

Cited by: 2

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