Work

Strategic self-presentation and personal brand management of professional female athletes on Instagram

Year: 2026

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-10-2025-0516

Authors: Wonyul Bae, Ho Yeol Yu, Michael L. Naraine, Minseok Cho

Institutions: Ithaca College, East Texas A&M University, Brock University, Springfield College, Drury University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155068596

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Cites: 51

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