Work

Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-10-2025-2189

Author: Hsunchi Chu

Institution: Yuan Ze University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W7155076502

FWCI: 9.615

Cites: 38

Cited by: 1

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