Work

Influencing mechanism of cross-boundary cooperation of time-honored brands on brand trust in the digital era1

Year: 2026

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-11-2024-0829

Authors: Yongzhi Qi, Ziling Wang, Yuxin Zhao, Lu Zhang, Jintao Lu

Institutions: Shanxi University of Finance and Economics, Inner Mongolia University of Technology, Shanxi University, Taiyuan University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education of the People's Republic of China, National Social Science Fund of China

OpenAlex ID: W7155184344

FWCI:

Cites: 54

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