Work

Partitioned or All‐Inclusive Pricing? It Depends on the Brand–Customer Relationship Type

Year: 2026

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70152

Authors: Hsin‐Hsien Liu, Hsuan‐Yi Chou, Xin‐Yi Chen

Institutions: National University of Kaohsiung, National Sun Yat-sen University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155186943

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Cites: 33

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