Inside or outside: a study on the impact of the spatial location of Word-of-Mouth sources on adoption intentions in livestream commerce
Year: 2026
Type: article
Authors: Tao Hu, Depeng Zhang, Chunfeng Chen, Jiaxin Ma
Institution: Guangdong University of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7155193057