Work

Emotional trust as a mediator between green marketing authenticity, greenwashing and green purchase intentions in digital advertising

Year: 2026

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-09-2025-0046

Authors: Abid Hussain, Muhammad Ehsan

Institutions: Gomal University, Southwest Jiaotong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155201568

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Cites: 31

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