Work

Inclusive metaverse services: how desired self-identity shapes service evaluations and disability acceptance

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-10-2025-0792

Authors: Zahy Ramadan, Maya F. Farah, Yaman Nassereddine

Institution: Lebanese American University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7155210901

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Cites: 65

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