Work

Making scarcity believable: How consumers interpret scarcity cues based on authenticity

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2025-1966

Authors: Tingting Isla Gong, Rui Guo

Institutions: City University of Macau, Nankai University, Hainan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155218138

FWCI: 9.939

Cites: 84

Cited by: 1

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