Contextual Congruity and the Informativeness of Advertisements in the Gwanghwamun Outdoor Advertising Free Display Zone: A Multi-Group Analysis by Light Pollution Sensitivity
Year: 2026
Type: article
Study design: Observational Study
Source: Advertising Research
Authors: Seungjin Lee, Seungchul Yoo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7155379314
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