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Linking perceived brand ethicality to brand evangelism

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2024-5072

Authors: Kuen-Hung Tsai, Wang-Sheng Chen

Institutions: National Taipei University, Taipei City University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7155683797

FWCI: 19.5

Cites: 63

Cited by: 2

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