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Guardians of Truth - Empowering Youth Against Greenwashing - Toolkit

Year: 2026

Type: article

Abstract: Guardians of Truth Toolkit PART 1: Concepts and Types of Greenwashing This section introduces the core concepts of greenwashing, providing a clear understanding of what it is and why it is a growing concern in today’s sustainability discourse. It outlines the different types and tactics of greenwashing, including misleading claims, lack of evidence, vague language, and selective disclosure. By breaking down these concepts in a simple and accessible way, this section builds a strong foundation for users to recognise how sustainability narratives can be shaped and misused across different sectors.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.19795252

Author: STICHTING THE TREE PARTY, Netherlands

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: green

OpenAlex ID: W7155698349

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