Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour
Year: 2026
Type: article
Study design: Observational Study
Source: Metamorphosis
Authors: Mansi Phogat, Tarannum Mohan
Institution: Punjabi University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7155703852