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Green but hesitant: how adventurous spirit and perceived value shape the attitude–behavior gap in frozen food choices

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Horizons

DOI: 10.1108/jhth-07-2025-0103

Authors: Tajudeen Alaburo Abdulsalam, Mustapha Ladan Ibrahim, Sadiq Abdulganiyu, Suleiman Idow Mohamed, Huda Ali

Institution: King Fahd University of Petroleum and Minerals

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7159931503

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Cites: 98

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