Relaunching the Topical Collection “The Connected Consumer”
Year: 2026
Type: article
Abstract: The digital landscape keeps evolving at an extraordinary pace, prompting profound transformations in marketing schemes and changing how consumers discover, assess, and engage with brands, value propositions, and one another [...]
Author: Inma Rodríguez-Ardura
Institution: Universitat Oberta de Catalunya
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,207
OpenAlex ID: W7160015634
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