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Counterfeit lovers encounter with product and risk determinants: an Indian consumers’ perspective

Year: 2026

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-05-2024-0254

Authors: Ritu Raj, Saurabh Verma

Institutions: Nirma University, National Institute Of Technology Silchar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160077348

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Cites: 91

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