Work

The prospect of AI-enhanced agile marketing: boosting marketing ROI through customer engagement and sales performance

Year: 2026

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2025-0298

Authors: Luoxi Pu, Robert Radics, Muhammad Umar, Faith Jeremiah, Zhi Quan

Institutions: Lincoln University, Southwestern University of Finance and Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160134127

FWCI: 9.75

Cites: 75

Cited by: 1

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