Work

Exploring Female Athlete Decision-Making Processes Related to Personal Branding and Self-Presentation on Social Media

Year: 2026

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/15245004261432776

Authors: Hailey Harris, Natasha Brison

Institutions: University of Hartford, University of South Carolina

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W7160156509

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Cites: 38

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