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When Skeptics Believe: How Proactive Sustainability Signals Build Brand Loyalty

Year: 2026

Type: article

Source: International Journal of Market Research

DOI: 10.1177/14707853261448942

Authors: Dingzhang Zheng, Yaxing Tan

Institution: Macau University of Science and Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160168208

FWCI: 9.75

Cites: 37

Cited by: 1

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