Work

The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception

Year: 2026

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2026.104856

Authors: Xiaoxin Fang, Zhenzhong Zhu, Wenxue Li, Fu Liu

Institutions: Shandong University of Technology, Shandong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Major Program of National Fund of Philosophy and Social Science of China, National Social Science Fund of China

Award: G992595007

OpenAlex ID: W7160190858

FWCI: 20.91

Cites: 136

Cited by: 5

Related to: 10