Work

Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media

Year: 2026

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2026.2654851

Authors: Alice Ji, Michelle R. Nelson, Ruiheng Sun

Institutions: University of Illinois Urbana-Champaign, University of Minnesota

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160519985

FWCI:

Cites: 64

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