Year: 2026
Type: article
Abstract: In the resent market scenario, the consumer due to its frequent changing dynamic nature has reenergize the market and become more energetic. The new technologies and market emerging trends act as a catalyst and give new direction to market and enhance various types (taste and preference) of consumerism. This type of consumerism boosts Indian economy and motivate market to become more vibrant. Digital commerce is the new modern economy. The consumer is no longer a passive observer, but rather a collaborator in a partnership that calls for constant, effective communication.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7160595057
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