Work

The Influence of YouTube Mukbang Viewing Motivation on Flow, Content Attitude, and Product Attitude

Year: 2026

Type: article

Study design: Observational Study

Source: The Journal of Internet Electronic Commerce Resarch

DOI: 10.37272/jiecr.2026.04.26.2.293

Authors: Minyeong Park, Jaeik Shin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160610308

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