Work

How Brand Virtuousness Builds Brand Trust: The Role of Brand Authenticity

Year: 2026

Type: article

Study design: Observational Study

Source: 한국스포츠산업경영학회지

DOI: 10.31308/kssm.31.2.19

Authors: Minseo Choi, Youngbum Kwon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160644279

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