Work

Beyond skin deep: mitigating skin tone preferences in sports trading card markets through value-based marketing

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2026-0007

Authors: Yutao Yang, Siyu Zeng, Kun Feng, Xiaofei Liu

Institutions: Sichuan Tourism University, Chengdu University of Information Technology, Sichuan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7160826902

FWCI: 9.75

Cites: 69

Cited by: 1

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