Work

Advancing theory to drive impact in Transformative Service Research

Year: 2026

Type: article

Source: Marketing Theory

DOI: 10.1177/14705931261451014

Authors: Christopher P. Blocker, Brennan Davis

Institutions: Colorado State University, California Polytechnic State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160857579

FWCI:

Cites: 47

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