Work

Toward a valorized permanent liminality: A lasting identity transformation through the use of unconventional medicines

Year: 2026

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/20515707261436587

Authors: Paul Pasquier, Anthony Galluzzo, Laure Ambroise

Institution: Université Jean Monnet

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160904323

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Cites: 68

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