Work

AI‐Driven Personalization in Social Media Advertising: How Tracking Awareness and eWOM Homophily Shape Trust and Consumer Responses

Year: 2026

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70166

Authors: Andrea Heintz Tangari, My (Myla) Bui, Anjala S. Krishen, Elyria Kemp

Institutions: Wayne State University, Loyola Marymount University, University of Nevada, Las Vegas, LSU New Orleans

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7160907836

FWCI: 25.77

Cites: 64

Cited by: 2

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