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Theoretical Basis of Implementing "green" Innovations

Year: 2026
Type: article
Abstract: In recent years, increasing environmental concerns have meant that concepts such as sustainability and green innovation have gained particular importance. This theoretical overview can serve as an incentive for further research on the concept of green innovation and contribute to a clear and comprehensive view of this topic.
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7161398704
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