Work

Greenwashing perception: mediating role of skepticism and moderating role of green risk

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2025-2748

Authors: Xianjia Lin, Woohyoung Kim, Hyun Kim

Institutions: Hanyang University, Sejong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7161414016

FWCI:

Cites: 59

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