Work

Driving direct online hotel bookings through comparative sales promotions: an integration of utility theory, cue diagnosticity and value consciousness

Year: 2026

Type: article

Source: Journal of Hospitality and Tourism Insights

DOI: 10.1108/jhti-08-2025-1014

Authors: Heelye (Jason) Park, Eun-Kyong (Cindy) Choi, Hyun-Woo (David) Joung, Fernando Arroyo López, Chanmi Hong

Institutions: University of Mississippi, Kyungsung University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7161493515

FWCI:

Cites: 49

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