Work

Strategic use of IOS and social media within multi-channel marketing: aligning with IT capability

Year: 2026

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-02-2025-0145

Authors: Ying Han, Wei Yang, Yin Zhou, Guijun Zhuang

Institutions: Chang'an University, Xi'an Jiaotong University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Social Science Foundation of Shaanxi Province, Natural Science Basic Research Program of Shaanxi Province

Awards: G1730646360, 制造商视角的全渠道策略研究, G4930866528

OpenAlex ID: W7161498441

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Cites: 78

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