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Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry

Year: 2026

Type: article

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-06-2025-0041

Authors: Scott Taylor, Jr., Elizabeth Whalen, Yang Zhuang, Damla Sonmez

Institutions: University of South Carolina, University of South Carolina System, Middle Tennessee State University, Montana State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7161542340

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Cites: 28

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