Work

When worse is better: a typology of strategic downgrading tactics in product and service design

Year: 2026

Type: article

Source: European Business Review

DOI: 10.1108/ebr-11-2025-0429

Authors: José Osvaldo De Sordi, Jeremias Bandiera, Carlos Francisco Bitencourt Jorge, Carlos Rigato

Institutions: Universidade de Marília, Universidade Federal de São Paulo, Universidade de São Paulo

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Conselho Nacional de Desenvolvimento Científico e Tecnológico

Award: G1554448995

OpenAlex ID: W7161635601

FWCI:

Cites: 65

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