Work

The Role of Green Marketing and Corporate Social Responsibility in Enhancing Brand Equity and Corporate Reputation: An Empirical Study

Year: 2026

Type: article

Study design: Observational Study

Source: Agribusiness

DOI: 10.1002/agr.70110

Authors: Sundari Rajasekaran, Ajit Sadasivan, Surenthran David

Institution: Xavier Institute of Management and Entrepreneurship

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7161701315

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Cites: 52

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