Work

Webrooming and showrooming behaviors: the role of regulatory focus and sensory preferences in omnichannel consumer journeys

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-12-2024-0588

Authors: Ram Mohan Dhara, Jagrook Dawra, Bikramjit Rishi

Institution: Indian Institute of Management Raipur

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7161714015

FWCI: 19.5

Cites: 69

Cited by: 2

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