Work

Catwalks and sales: fashion shows in live streaming

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-12-2025-0776

Authors: Yuhan Sun, Jichang Zhao

Institution: Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G2817982770

OpenAlex ID: W7162073863

FWCI:

Cites: 40

Cited by:

Related to: