Work

Materialist values in South Africa: the power of belief: briefing report 3

Year: 2026

Type: article

Abstract: The FSCA Financial Literacy Baseline Survey included a short, 9-item version of the Material Values Scale (MVS) that was developed by marketing professor Marsha Richins (2004). The scale was designed to measure three dimensions of materialism, namely (i) how much people think possessions reflect success in life, (ii) the degree of centrality of materialism to individual desires, and (iii) how much people believe wealth and possessions leads to happiness. The response categories for all items made use of a fivepoint scale, ranging from 'strongly agree' to 'strongly disagree'.

Source: Human Science Research Council SA

DOI: 10.14749/32362689

Author: Human Sciences Research Council

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Human Sciences Research Council

OpenAlex ID: W7162111738

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