Work

Impact of personal beauty values on brand preference: an international market segmentation approach

Year: 2026

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-12-2024-0528

Author: Fumiko Kano Glückstad

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162142902

FWCI:

Cites: 61

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