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The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian Perspective

Year: 2026

Type: article

Source: International Journal of Sustainable Society

DOI: 10.1504/ijssoc.2027.10078659

Authors: Rajesh Poonia, Mithilesh Pandey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162186407

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