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How romance influences consumer product adoption from a novelty-seeking perspective

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-04-2025-5952

Authors: Shan Jin, Yan Yang, Junyan Zhang, Fengjie Jing

Institution: East China University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162537932

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Cites: 51

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