Work

“In a village of La Mancha”: exploring how the marketing strategies of handmade guitar manufacturers in Casasimarro, Spain, led to international recognition

Year: 2026

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/jhrm-10-2025-0077

Authors: Natividad Araque-Hontangas, María Pilar Martínez-Ruiz

Institution: University of Castilla-La Mancha

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universidad de Castilla-La Mancha

OpenAlex ID: W7162694489

FWCI:

Cites: 7

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