Work

Humanitarian social-media messaging and consumer support for logistics services: evidence from China

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0584

Authors: Jiahui Xie, Xinyu Yao, Po-Lin Lai, Guanqiu Qi

Institution: Chung-Ang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7162758356

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Cites: 47

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