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The Role of Marketing in the Development of the Service Sector

Year: 2026

Type: article

Abstract: This study proves that strategic marketing drives service sector development. Digital tools and CRM systems maximize revenue and quality, while traditional ads fail. Governments must boost regional IT infrastructure to ensure balanced economic growth.

Source: Journal of Applied Science and Social Science

DOI: 10.5281/zenodo.20476412

Author: Atajanova, Kunsulu Aymuxanbet kizi

Institution: Institute of Agriculture and Agrotechnologies of Karakalpakstan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W7162947199

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