Work

Going above and beyond: how corporate social responsibility enhances the sponsorship-to-engagement chain

Year: 2026

Type: article

Study design: Observational Study

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/cr-02-2026-0100

Authors: Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos, Paraskevi Dekoulou

Institutions: University of Peloponnese, Aristotle University of Thessaloniki

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7164893947

FWCI: 9.75

Cites: 76

Cited by: 1

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