Work

Unpacking active participation and customer loyalty in metaverse retailing: an integrated means-end chain and cognitive-affective system approach

Year: 2026

Type: article

Source: Internet Research

DOI: 10.1108/intr-09-2024-1393

Authors: Huiyao Li, Xiaojun Fan

Institutions: Shanghai University, Wenzhou University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G4654119230

OpenAlex ID: W7164926103

FWCI: 20.06

Cites: 86

Cited by: 2

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