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Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-06-2025-0280

Authors: Md. Rafiqul Islam Rana, Hanna Lee

Institutions: University of South Carolina, North Carolina State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7164943606

FWCI:

Cites: 65

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