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AI-Powered Celebrity Substitution After Endorser Scandal: Promotion-Governance in Convergent VR-AR-AI Media Ecosystems

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2026.2689476

Authors: The Anh Phan, Huu Phuoc Tran, Thi Trang Ninh, Huu Khang Nguyen

Institution: Eastern International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165010575

FWCI: 51.59

Cites: 41

Cited by: 4

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