Work

Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives

Year: 2026

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2026.2676823

Authors: Dandan Liu, Jiemin Looi

Institutions: Hong Kong Baptist University, Nanyang Technological University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Hong Kong Baptist University

Award: G4736417484

OpenAlex ID: W7165022968

FWCI:

Cites: 74

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