Work

Understanding Luxury Perception in Social Media Advertising: The Roles of Ad-Context Congruence, Processing Fluency, and Brand Familiarity

Year: 2026

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2687785

Author: Jennifer Lau

Institution: Hang Seng University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165044308

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Cites: 37

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